C-Firma Fresh Day Serum
![Image of C-Firma Fresh bottles standing next to orange props against a pink background](https://www.drunkelephant.ca/dw/image/v2/BBSK_PRD/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dwe9d8474d/products/images/Skincare/Serum/CFirmaFresh/CFirmaFresh_Stylized_AddtoCart_Image1.jpg?sw=439&sh=439&sm=fit)
![Image of a C-Firma Fresh bottle in front of a yellow background on top of orange rocks](https://www.drunkelephant.ca/dw/image/v2/BBSK_PRD/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dwadd466a2/products/images/Skincare/Serum/CFirmaFresh/CFirmaFresh_Stylized_AddtoCart_Image4.jpg?sw=390&sh=390&sm=fit)
![Image of C-Firma Fresh bottles opened with liquid and powder poured out onto a pink background](https://www.drunkelephant.ca/dw/image/v2/BBSK_PRD/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dw4a5fccef/products/images/Skincare/Serum/CFirmaFresh/CFirmaFresh_Stylized_AddtoCart_Image3.jpg?sw=299&sh=299&sm=fit)
C-Firma™ Fresh Day Serum
A super-potent 15% vitamin C serum that firms, brightens, and improves signs of photoaging.
28 ML/.94 FL OZ
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Designed to be mixed by you before its first use to maximize the ingredients' potency and keep the formula fresh.
Reveals a brighter, firmer, and more even-looking complexion.
Noticeably diminishes the appearance of signs of aging and photodamage.
Formulated at a skin-friendly pH of 2.5
100% free of essential oils, silicones, fragrance/dyes, and solvent alcohols.
Wait! Click here for mixing directions.
Suggested use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don't forget to top it off with sunscreen!
Use only as directed. For external use only. Avoid contact with eyes.
![Background Image](https://www.drunkelephant.ca/dw/image/v2/BBSK_PRD/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dwab5a1414/products/images/Skincare/Serum/812343034358-C-Firma/C-Firma_Fresh-Before_&_After/CFF-After.jpg?sw=700&sh=700&sm=fit)
![Overlay Image](https://www.drunkelephant.ca/dw/image/v2/BBSK_PRD/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dw54e737b0/products/images/Skincare/Serum/812343034358-C-Firma/C-Firma_Fresh-Before_&_After/CFF-Before.jpg?sw=700&sh=700&sm=fit)
We believe in second chances: I’m recyclable!
![How-to-recycle](/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dwa957abf3/products/images/Skincare/Serum/812343034358-C-Firma/Recylcing-gifs_CFF.gif)
- Step 1: For the liquid serum base, remove the cap and toss the bottle into the recycling bin after assembling.
- Step 2: Pop off the top
- Step 3: Unscrew the clear vial from the top
- Step 4: Recycle the vial and outer container
For brighter, firmer skin with a bronzy glow
We think of our skincare routines as smoothies.
Because our products are biocompatible with skin and highly absorbable, simply mix a little of this and a drop of that in the palm of your hand and apply it all together.
Learn More![Smoothie Top Off](/on/demandware.static/-/Sites-itemmaster_drunkelephant/default/dw3714e87d/products/images/Skincare/Serum/812343034358-C-Firma/C-firma_Main_Smoothie_Creative_v2.jpg)
- face-off
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A NOTE FROM TIFFANY
C-Firma has always been my beloved brightening serum, but as we started selling globally, I had a feeling our customers weren’t getting the freshest possible C-Firma (it takes longer to ship overseas). For l-ascorbic acid to diminish signs of sun damage, fight free radicals, and really brighten the skin, it has to be the right pH, be surrounded by the right ingredients, and be stable. That’s not easy. So we had the idea to deconstruct it. Let the consumer be the mixologist! Now it comes with two vials you mix together. You make it yourself one time only—and it never touches the air, so it’s as fresh as can be. Introducing C-Firma Fresh!